2015 Activity and Sustainable Development Report2

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installers to easily place orders on the go. By sending a photo of a product taken at a job site, the system allows the sender to receive the product s characteristics, price and availability in only a few seconds. This efficiency relies on a huge database, compiled through the digitization of a catalogue of over 100,000 items, together with a particularly well- developed CRM system. Access to Live Chat with

experts from Platt is also included. Thanks to its expertise and continuous innovation, the banner s multichannel customer loyalty index is twice as high as that of installers using branches alone, and sales are close to two times (1.8) higher on average. For its part, the subsidiary Gexpro has created a tablet application: launched in 2014, QuickPix is aimed at large installers and is

intended to facilitate and automate orders placed from job sites. With customized configuration to meet each customer s needs, and capable of covering up to five job sites, QuickPix s user-friendliness makes it an intuitive and efficient tool. In 2015, around 100 customers had already adopted it.

THE REXEL MULTI-CHANNEL APPROACH A CUSTOMER-CENTRIC TRANSACTIONAL MODEL

MOBILE APP

EDI SOLUTIONS (Electronic Data

Interchange)

BRANCH

CUSTOMER

FIELD SALES REP

TECH CENTER

REMOTE SUPPORT CENTER

WEBSHOPS

IMPROVING OUR CLIENTS PERFORMANCE