2015 Activity and Sustainable Development Report2

2

IMPROVING OUR CLIENTS PERFORMANCE

Group level. Its role is to provide support for local teams and to offer a global center of excellence in digital marketing, Search Engine Optimization (SEO), mobile marketing and data analysis in order to optimize and standardize functions and procedures. In September 2014, the German subsidiary Hagemeyer created a trial version of this new platform. After almost a year of testing and optimization, the site was launched in September 2015 and early results are

very positive: adherence is better than initially expected, with a conversion rate of 14% and a projected annual sales progression rate of around 20-25%. It also confirms that a multichannel customer is twice as active as a single channel customer: multiplying contact points increases sales. Several of the Group s e-commerce sites have already adopted this platform, in particular in the Netherlands, Austria and Sweden since June 2015. Implementation will be carried out at the end of the year in France, followed by the US and Canada. All the Group s countries will have adopted this new platform by the end of 2018. To meet professionals expectations, the new generation of the Group s e-commerce sites was designed by bringing the expertise, reliability and efficiency of the professional market together with the user friendliness of public retail platforms. These sites are all intended to ultimately enable purchases via a simple credit card without the creation of an account beforehand. This new digital approach has altered Rexel s model, with new services and support centers with extended opening hours,

at Platt, for example, as well as a more flexible supply chain, progressively enabling the integration of orders and the beginning of the delivery process outside normal business hours.

MOBILITY, AMERICAN STYLE A multichannel pioneer and leader, the Group s American subsidiary Platt has developed a smartphone application that allows

13 .3

%

IN THE TOTAL

GROUP S SALES

2 0

%

FOR THE PART

OF E-COMMERCE IN THE TOTAL

SALES